TY - JOUR AU - Key, Thomas Martin AU - Duening, Thomas N PY - 2020/12/31 Y2 - 2024/03/29 TI - Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches JF - Contemporary Management Research JA - CMR VL - 16 IS - 4 SE - DO - 10.7903/cmr.19684 UR - https://cmr-journal.org/article/view/19684 SP - 279-300 AB - <p>Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entrepreneur’s story. Very little research has dealt with the storytelling structure that a good pitch should use. Stories are a fundamental part of the way human beings understand themselves and the world around them. This paper synthesizes the current state of entrepreneurial storytelling and builds a parsimonious framework for strategic entrepreneurial storytelling (SES) through qualitative analysis of actual pitches. Our framework will help entrepreneurs build intentional and compelling stories for their investment pitch through the concepts of SES <em>context</em>, <em>content</em>, and <em>execution</em>.</p> ER -