TRAN, Van-Dat; KENG, Ching-Jui. The Brand Authenticity Scale: Development and Validation. Contemporary Management Research, [S. l.], v. 14, n. 4, p. 277–291, 2018. DOI: 10.7903/cmr.18581. Disponível em: https://cmr-journal.org/article/view/18581. Acesso em: 21 nov. 2024.