ZIRENA-BEJARANO, PATRICIA PILAR; CHAVEZ ZIRENA, ELBIA MYREYLE. From Consumer’s Attitude towards Online Purchase Decision: Influence of Friends and Reference Groups. Contemporary Management Research, [S. l.], v. 20, n. 1, p. 1–24, 2024. DOI: 10.7903/cmr.23109. Disponível em: https://cmr-journal.org/article/view/23109. Acesso em: 21 nov. 2024.