RODRIGUES, Paula; SOUSA, Ana; BOECHAT, Anna; BORGES, Ana Pinto. Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands. Contemporary Management Research, [S. l.], v. 21, n. 1, p. 27–51, 2025. DOI: 10.7903/cmr.23592. Disponível em: https://cmr-journal.org/article/view/23592. Acesso em: 1 dec. 2025.