CHANDEL , Ajay; HASSAN, Rohail; MISHRA, Punam; PAHUJA, Anurag. Brand Avoidance: Scale Development and Validation. Contemporary Management Research, [S. l.], v. 22, n. 3, p. 213–246, 2026. DOI: 10.7903/cmr.24295. Disponível em: https://cmr-journal.org/article/view/24295. Acesso em: 2 aug. 2026.