WONG, Mei-Chi Macy; KWOK, Man-Lung Jonathan; LAU, Mei Mei. Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth. Contemporary Management Research, [S. l.], v. 11, n. 4, 2015. DOI: 10.7903/cmr.13838. Disponível em: https://cmr-journal.org/article/view/13838. Acesso em: 4 dec. 2024.