CHANG, Hong-Sheng; CHEN, Tser-Yieth; TSENG, Chien-Ming. How Cause Related Marketing Influence Customer Value in Banking Industry?. Contemporary Management Research, [S. l.], v. 5, n. 4, 2009. DOI: 10.7903/cmr.726. Disponível em: https://cmr-journal.org/article/view/726. Acesso em: 24 nov. 2024.