JEDIN, M. H.; SAAD, N. M. Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers. Contemporary Management Research, [S. l.], v. 8, n. 2, 2012. DOI: 10.7903/cmr.11046. Disponível em: https://cmr-journal.org/article/view/11046. Acesso em: 29 apr. 2024.