LI, C.-Q.; MARCEL, W.; GAO, T. Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value?. Contemporary Management Research, [S. l.], v. 8, n. 2, 2012. DOI: 10.7903/cmr.11049. Disponível em: https://cmr-journal.org/article/view/11049. Acesso em: 29 apr. 2024.