CHENG, A.-W.; MU, X.-C.; SUN, L.; YU, F. The Application of SMC Model to Measurement of Customer Equity Purchasing Value in B2B Market. Contemporary Management Research, [S. l.], v. 8, n. 4, 2012. DOI: 10.7903/cmr.11300. Disponível em: https://cmr-journal.org/article/view/11300. Acesso em: 1 may. 2024.