HEWEGE, C. R.; PERERA, L. C. R. In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology. Contemporary Management Research, [S. l.], v. 9, n. 3, 2013. DOI: 10.7903/cmr.9978. Disponível em: https://cmr-journal.org/article/view/9978. Acesso em: 28 apr. 2024.