Vol. 18 No. 1 (2022)

Published: 2022-03-31

A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach

Muhammad Hamza Shahab, Ezlika M. Ghazali, PhD, Mozard Mohtar, PhD

1-33
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Breaking Mirror for the Customers: The Demand-Side Contingencies of the Mirroring Hypothesis

Ezekiel M Leo

35-65
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Success Factor Priorities for the Succession of Family Firms

Namjae Cho, Yunseosk Lee, Ji-Hee Kim, Giseob Yu

67-91
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