Vol. 8 No. 2 (2012)

Published: 2012-06-30

Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers

Mohd Haniff Jedin, Norsafinas Md. Saad
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Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa
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Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia

Zorah Abu Kassim, Irma Yazreen Md Yusoff, Ngui Lee Fong
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Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value?

Chun-Qing Li, Weverbergh Marcel, Ting Gao
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An Empirical Study on the Success Factors of Supplier-Distributor Relationships

Eric Ng
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