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• The Brand Authenticity Scale: Development and Validation

  Van-Dat Tran, Ching-Jui Keng

  277-291

  2018-12-19

  DOI: https://doi.org/10.7903/cmr.18581

• Key Determinants and Consequences of Brand Citizenship Behavior

  Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi

  235-271

  2024-07-14

  DOI: https://doi.org/10.7903/cmr.21486

• A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

  Yi-Ching Tsai*, Hui-Chen Chang, Kung-Chung Ho

  2015-03-23

  DOI: https://doi.org/10.7903/cmr.12970

• Examining the Impact of Influencer Attributes on Consumer Trust and Purchase Intention: A PLS Path Modeling Approach

  Abdelmounaim Kerkri, Mohamed Amine Madani, Dani Mohamed, Yahya Mdarhri

  127-159

  2025-12-20

  DOI: https://doi.org/10.7903/cmr.23860

• Relationships among Brand Experience, Brand Personality, And Customer Experiential Value

  Ching-Jui Keng, Van- Dat Tran, Tuyet Mai Le Thi

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11086

• Building Satisfaction Scale Model of Consumer Experience in Residential Refurbishmnet Behaviors

  Ching-Yu Lien

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11299

• Brand Anthropomorphism: A Bibliometric Analysis

  Phuong Nhi Nguyen Pham, Quang-An Ha, Thanh Trang Bui

  53-98

  2025-11-29

  DOI: https://doi.org/10.7903/cmr.23803

• Exploring The Social Marketing Impacts of Virtual Brand Community Engagement

  I Ping Chiang, Shou En Tu, Ling Hui Wang

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18086

• Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth

  Mei-Chi Macy Wong, Man-Lung Jonathan Kwok, Mei Mei Lau

  2015-09-04

  DOI: https://doi.org/10.7903/cmr.13838

• Consumer Decision-Making Styles of Indian Adolescents

  Sumit Pillai #, Arpita Srivastava

  2015-11-16

  DOI: https://doi.org/10.7903/cmr.14181

• Customer-Based Brand Equity: The Evidence from China

  Alex Y.-S. Lin, Yu-Ting Huang, Meng-Kai Lin

  2015-03-18

  DOI: https://doi.org/10.7903/cmr.14153

• Memorable Tourism Experiences: Scale Development

  Lalith Chandralal, Fredy-Roberto Valenzuela

  2015-08-27

  DOI: https://doi.org/10.7903/cmr.13822

• User-Generated Brands and Social Media: Couchsurfing and AirBnb

  Natalia Yannopoulou, Mona Moufahim, Xuemei Bian

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11116

• Does Style of Thinking Make Differences in Consumer Judgments on Brand Extensions?

  Shin-Shin Chang

  2014-06-30

  DOI: https://doi.org/10.7903/cmr.12002

• Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands

  Paula Rodrigues, Ana Sousa, Anna Boechat, Ana Pinto Borges

  27-51

  2025-11-29

  DOI: https://doi.org/10.7903/cmr.23592

• Consumer Engagement with Retail Businesses: A Systematic Literature Review and Future Agendas

  Pankaj Thakur, Kapil Kathuria, Nisha Kumari

  75-119

  2024-12-22

  DOI: https://doi.org/10.7903/cmr.23408

• Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y

  Uchenna Cyril Eze, Chew-Beng Tan, Adelene Li-Yen Yeo

  2012-02-29

  DOI: https://doi.org/10.7903/cmr.10149

• Do Visual and Haptic Cues Affect Taste?

  Fang-Ping Chen, Hsiang Chen, Hsiao-Chi Hou, Wenchang Fang

  25-51

  2019-03-27

  DOI: https://doi.org/10.7903/cmr.18814

• The Impact of Sponsorship Awareness in Low Involvement Settings

  Frances M Woodside, Jane Summers

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11154

• Measuring Pitchers’ Performance Using Data Envelopment Analysis with Advanced Statistics

  Shihteng Chiu, Chiahuei Hsiao, Huichin Wu

  2015-10-09

  DOI: https://doi.org/10.7903/cmr.14157

• Understanding Reasons for Employee Unethical Conduct in Thai Organizations: A Qualitative Inquiry

  Phongstorn Ermongkonchai

  2010-08-27

  DOI: https://doi.org/10.7903/cmr.3550

• Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

  Yu-Ping Chiu, SHU-CHEN CHANG

  35-54

  2020-03-28

  DOI: https://doi.org/10.7903/cmr.19393

• Executing Downsizing: The Experience of Executioners

  Franco Gandolfi

  2009-06-18

  DOI: https://doi.org/10.7903/cmr.1197

• Shopping Motives, Mall Attractiveness, and Visiting Patterns in Shopping Malls in the Middle East: A Segmentation Approach

  Haluk Koksal

  1-23

  2019-03-23

  DOI: https://doi.org/10.7903/cmr.18625

• Investigating the Impacts of Place Atmosphere on Place Attachment and Loyalty: The Mediation Effects of Place Image

  Yu-Ling Chang, Chih-Yung Wang, Yu-Hsuan Peng

  121-135

  2024-12-22

  DOI: https://doi.org/10.7903/cmr.23923