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• Analyzing the Intention to Purchase Proton Automobiles: Preliminary Findings

  Uchenna Cyril Eze, Kwan Pay Yee, Fenella Wamala

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11296

• Do Consumers Trust Mobile Service Advertising?

  Robert Davis, Laszlo Sajtos, Ahsan Ali Chaudhri

  2011-12-01

  DOI: https://doi.org/10.7903/cmr.9696

• Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

  Suku Sukunesan, Christopher Selvarajah, Zelda Mellstrom

  77-121

  2020-07-17

  DOI: https://doi.org/10.7903/cmr.19811

• Enhancing the Competitiveness of Thai Fruit Exports: An Empirical Study in China

  Chaipong Pongpanich, Pikun Phitya-Isarakul

  2008-04-09

  DOI: https://doi.org/10.7903/cmr.708

• Foreign Languages Used in Taiwan TV Commercial Ads: Contents Analysis

  Li-Chuan Wang, Fang-Ping Chen

  43-56

  2006-05-22

  DOI: https://doi.org/10.7903/cmr.78

• Antecedents of Conspicuous Consumption in Decision-Making Process Using AHP

  Sanjay Sarathy

  2018-03-19

  DOI: https://doi.org/10.7903/cmr.17937

• The Effect of Assortment Changes on Consideration Set Formation

  Wirawan Dony Dahana

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11020

• Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

  Chiehwen Ed Hsu, Yeshwant S. Raj, Bob Sandy

  157-188

  2021-08-10

  DOI: https://doi.org/10.7903/cmr.20647