Search

Search Results

• Brand Avoidance: Scale Development and Validation

  Ajay Chandel , Rohail Hassan, Punam Mishra, Anurag Pahuja

  213-246

  2026-08-02

  DOI: https://doi.org/10.7903/cmr.24295

• The Brand Authenticity Scale: Development and Validation

  Van-Dat Tran, Ching-Jui Keng

  277-291

  2018-12-19

  DOI: https://doi.org/10.7903/cmr.18581

• Dutch Managerial Leadership Strategies: Managing Uncertainty Avoidance, Feminine-Related Social Roles, Organisation Prosperity Focus, and Work Orientation within A Polder Framework

  Christopher Selvarajah, Denny Meyer, Andre de Waal, Beatrice Van der Heijden

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18279

• Relationships among Brand Experience, Brand Personality, And Customer Experiential Value

  Ching-Jui Keng, Van- Dat Tran, Tuyet Mai Le Thi

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11086

• Investigating the Impacts of Place Atmosphere on Place Attachment and Loyalty: The Mediation Effects of Place Image

  Yu-Ling Chang, Chih-Yung Wang, Yu-Hsuan Peng

  121-135

  2024-12-22

  DOI: https://doi.org/10.7903/cmr.23923

• Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth

  Mei-Chi Macy Wong, Man-Lung Jonathan Kwok, Mei Mei Lau

  2015-09-04

  DOI: https://doi.org/10.7903/cmr.13838

• The Influence of Internet-Based Customer Relationship Management on Customer Loyalty

  Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau

  2013-12-18

  DOI: https://doi.org/10.7903/cmr.11095

• Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

  Yao-Kuei Lee, Tsai-Lung Liu, Fang-Tsen Chung, Hsiao-Hui Ho

  2015-02-25

  DOI: https://doi.org/10.7903/cmr.13791

• A Cross-Cultural Comparison of E-Banks Based on Multiple Mediations of Trust

  Thi Mai Le, Nur Aisyah Dwi Hediasri, Shu-Yi Liaw

  2017-12-31

  DOI: https://doi.org/10.7903/cmr.17843

• Customer Loyalty Explained by Electronic Recovery Service Quality: Implications of the Customer Relationship Re-Establishment for Consumer Electronics E-Tailers

  KUANG-WEN WU

  2011-06-17

  DOI: https://doi.org/10.7903/cmr.1101

• Building Satisfaction Scale Model of Consumer Experience in Residential Refurbishmnet Behaviors

  Ching-Yu Lien

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11299

• Two-Level Model of Assessing Customer Satisfaction and Loyalty

  Lukasz Skowron, Marcin Gasior

  2014-09-22

  DOI: https://doi.org/10.7903/cmr.12366

• Memorable Tourism Experiences: Scale Development

  Lalith Chandralal, Fredy-Roberto Valenzuela

  2015-08-27

  DOI: https://doi.org/10.7903/cmr.13822

• Key Determinants and Consequences of Brand Citizenship Behavior

  Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi

  235-271

  2024-07-14

  DOI: https://doi.org/10.7903/cmr.21486

• A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

  Yi-Ching Tsai*, Hui-Chen Chang, Kung-Chung Ho

  2015-03-23

  DOI: https://doi.org/10.7903/cmr.12970

• Consumer Decision-Making Styles of Indian Adolescents

  Sumit Pillai #, Arpita Srivastava

  2015-11-16

  DOI: https://doi.org/10.7903/cmr.14181

• Exploring The Social Marketing Impacts of Virtual Brand Community Engagement

  I Ping Chiang, Shou En Tu, Ling Hui Wang

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18086

• The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles

  Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, Hung-Chun Lai

  2018-03-30

  DOI: https://doi.org/10.7903/cmr.18017

• Linking Emotional Connections to Gastronomic Experience and Happiness

  Paula Rodrigues, Ana Sousa, Ana Pinto Borges

  61-92

  2026-04-19

  DOI: https://doi.org/10.7903/cmr.23701

• Brand Anthropomorphism: A Bibliometric Analysis

  Phuong Nhi Nguyen Pham, Quang-An Ha, Thanh Trang Bui

  53-98

  2025-11-29

  DOI: https://doi.org/10.7903/cmr.23803

• Measuring Service Quality in the Banking Industry: A Hong Kong Based Study

  Mei Mei Lau, Ronnie Cheung, Aris Y. C. Lam, Yuen Ting Chu

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11060

• User-Generated Brands and Social Media: Couchsurfing and AirBnb

  Natalia Yannopoulou, Mona Moufahim, Xuemei Bian

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11116

• Customer-Based Brand Equity: The Evidence from China

  Alex Y.-S. Lin, Yu-Ting Huang, Meng-Kai Lin

  2015-03-18

  DOI: https://doi.org/10.7903/cmr.14153

• Does Style of Thinking Make Differences in Consumer Judgments on Brand Extensions?

  Shin-Shin Chang

  2014-06-30

  DOI: https://doi.org/10.7903/cmr.12002

• Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

  Chiehwen Ed Hsu, Yeshwant S. Raj, Bob Sandy

  157-188

  2021-08-10

  DOI: https://doi.org/10.7903/cmr.20647