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• Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y

  Uchenna Cyril Eze, Chew-Beng Tan, Adelene Li-Yen Yeo

  2012-02-29

  DOI: https://doi.org/10.7903/cmr.10149

• Success Factors for Small Rural Entrepreneurs under the One-District-One-Industry Programme in Malaysia

  Radiah Abdul Kader, Mohd Rosli Bin Mohamad, Ab. Azid Hj. Che Ibrahim

  2009-06-18

  DOI: https://doi.org/10.7903/cmr.1173

• From Consumer's Attitude towards Online Purchase Decision: Influence of Friends and Reference Groups

  PATRICIA PILAR ZIRENA-BEJARANO, ELBIA MYREYLE CHAVEZ ZIRENA

  1-24

  2024-09-29

  DOI: https://doi.org/10.7903/cmr.23109

• Measuring the Effects of Online-To-Offline Marketing

  I Ping Chiang, Chia yi Lin, Chih Hui Huang

  167-189

  2018-09-02

  DOI: https://doi.org/10.7903/cmr.18462

• Consumer Decision-Making Styles of Indian Adolescents

  Sumit Pillai #, Arpita Srivastava

  2015-11-16

  DOI: https://doi.org/10.7903/cmr.14181

• Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers

  Mohd Haniff Jedin, Norsafinas Md. Saad

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11046

• The Links between Innovative Behavior and Strategic Thinking

  Raushan Gross

  2017-12-30

  DOI: https://doi.org/10.7903/cmr.18056

• Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands

  Paula Rodrigues, Ana Sousa, Anna Boechat, Ana Pinto Borges

  27-51

  2025-11-29

  DOI: https://doi.org/10.7903/cmr.23592

• The Influence of Internet-Based Customer Relationship Management on Customer Loyalty

  Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau

  2013-12-18

  DOI: https://doi.org/10.7903/cmr.11095

• Key Determinants and Consequences of Brand Citizenship Behavior

  Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi

  235-271

  2024-07-14

  DOI: https://doi.org/10.7903/cmr.21486

• Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms

  Jacinta Moreira, Maria José Aguilar Madeira Silva

  2014-09-10

  DOI: https://doi.org/10.7903/cmr.12370

• Influence Factors of People Purchasing on Social Commerce Sites

  I Ping Chiang, Kai Chieh Lin, Chih Hui Huang, Wan-Ling Yang

  69-87

  2019-10-26

  DOI: https://doi.org/10.7903/cmr.18575

• Internet-Enabled Mobile Handheld Devices for Mobile Commerce

  Wen-Chen Hu, Jyh-haw Yeh, Hung-Ju Chu, Chung-wei Lee

  13-34

  2005-12-01

  DOI: https://doi.org/10.7903/cmr.70

• Impact of Perceived Organizational Support on Constructive Deviance among Frontline Employees in Commercial Banks Do Organizational Identification and Psychological Safety Matter?

  Henry Samuel Edosomwan, Tochukwu Matthew Oguegbe, Chiamaka Ogechukwu Joe-Akunne, Nnaemeka Ezeh Leonard

  175-206

  2023-10-10

• Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

  Chiehwen Ed Hsu, Yeshwant S. Raj, Bob Sandy

  157-188

  2021-08-10

  DOI: https://doi.org/10.7903/cmr.20647

• A Cross-Cultural Comparison of E-Banks Based on Multiple Mediations of Trust

  Thi Mai Le, Nur Aisyah Dwi Hediasri, Shu-Yi Liaw

  2017-12-31

  DOI: https://doi.org/10.7903/cmr.17843

• Does Money for Grocery Expenditure Sway Italian Consumers’ Motivational Values in Predicting Attitude towards Eco-Sustainable Food Products?

  Marco Vassallo, Anna Saba

  2015-02-12

  DOI: https://doi.org/10.7903/cmr.13840

• Relationality in Business Negotiations: Evidence from China

  Junjun Cheng, Yimin Huang, Yong Su

  2017-12-30

  DOI: https://doi.org/10.7903/cmr.16024

• Mapping the Intellectual Structure of Human Resource Management Studies: 1996-2005

  Zhenzhong Ma, Kuo-Hsun Yu, Yender Lee, Yuan-Duen Lee

  2008-11-20

  DOI: https://doi.org/10.7903/cmr.1080

• The Relationship among Social Capital, Entrepreneurial Orientation, Organizational Resources and Entrepreneurial Performance for New Ventures

  Cheng-Nan Chen, Lun-Chung Tzeng, Wei-Ming Ou, Kai-Ti Chang

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.90

• Exploring Smartphone Users’ Social Information Behavior

  I Ping Chiang, Yi Jou Wu, Jie-Yun Yang

  53-67

  2019-06-16

  DOI: https://doi.org/10.7903/cmr.18461

• The Roles Directive Leadership and Continuance Commitment in Improving Innovative Behavior For Business Sustainability

  Ahmad Azmy, Iyus Wiadi, Handi Risza

  199-234

  2025-12-30

  DOI: https://doi.org/10.7903/cmr.23997

• Value drivers in Oil Companies: An Application of Variance Based Structure Equation Model

  Rajesh Kumar, Sujit K Sukumaran

  2017-03-30

  DOI: https://doi.org/10.7903/cmr.16165

• A Framework of e-based Quality Management for Distributed Manufacturing System

  Iraj Mahdavi, Namjae Cho, Babak Shirazi

  2007-09-27

  DOI: https://doi.org/10.7903/cmr.25

• Audiences’ Motives for Watching Live Video Streaming

  Chih-Chien Wang, Feng-Sha CHOU

  273-285

  2019-12-31

  DOI: https://doi.org/10.7903/cmr.20058