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• Market-Sensing Capability and Business Performance of Retail Entrepreneurs

  Arto Tapio Lindblom, Rami Mikael Olkkonen, Lasse Mitronen, Sami Kajalo

  2008-10-01

  DOI: https://doi.org/10.7903/cmr.1042

• Factors Influencing FinTech Continuous Use: Systematic Literature Review and Expert Validation

  Maina Geidam Mohammeda, Rohail Hassan

  137-175

  2024-12-29

  DOI: https://doi.org/10.7903/cmr.23599

• In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

  Chandana Rathnasiri Hewege, Liyanage Chamila Roshani Perera

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.9978

• Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies

  Mai Ngoc Khuong

  2013-06-30

  DOI: https://doi.org/10.7903/cmr.11065

• Do Consumers Trust Mobile Service Advertising?

  Robert Davis, Laszlo Sajtos, Ahsan Ali Chaudhri

  2011-12-01

  DOI: https://doi.org/10.7903/cmr.9696

• The Implications of Facebook Marketing for Organizations

  Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.9710

• How Cause Related Marketing Influence Customer Value in Banking Industry?

  Hong-Sheng Chang, Tser-Yieth Chen, Chien-Ming Tseng

  2009-12-27

  DOI: https://doi.org/10.7903/cmr.726

• The Impact of Sponsorship Awareness in Low Involvement Settings

  Frances M Woodside, Jane Summers

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11154

• Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels

  Yu-Ting Huang; Tzong-Ru (Jiun-Shen) Lee; Yi-Jyun Jiang

  55-75

  2020-04-07

  DOI: https://doi.org/10.7903/cmr.19552

• Does Style of Thinking Make Differences in Consumer Judgments on Brand Extensions?

  Shin-Shin Chang

  2014-06-30

  DOI: https://doi.org/10.7903/cmr.12002

• Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

  Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11047

• Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences

  I Ping Chiang, Shih Hui Lo, Ling-Hui Wang

  2018-03-30

  DOI: https://doi.org/10.7903/cmr.17673

• Antecedents of Conspicuous Consumption in Decision-Making Process Using AHP

  Sanjay Sarathy

  2018-03-19

  DOI: https://doi.org/10.7903/cmr.17937

• The Importance of Intellectual Capital Management in the Knowledge-based Economy

  Noradiva Hamzah, Mohd Nazari Ismail

  2008-10-01

  DOI: https://doi.org/10.7903/cmr.1045

• Invisible Knowledge Network of International Marketing Studies: Theory and Evidence

  Tang Ting Wang, Yuan-Duen Lee, Yen-Der McLee

  2011-06-17

  DOI: https://doi.org/10.7903/cmr.2240

• Gap in Trade Companies’ Perception of Consumers’ Purchasing Processes

  Marcin Gąsior, Łukasz Skowron

  2014-12-26

  DOI: https://doi.org/10.7903/cmr.12323

• Effect of Workplace Spirituality on Perceived Organizational Support and Job Performance among University Administrative Employees

  Chiyem Lucky Nwanzu, Sunday Samson Babalola

  127-155

  2021-06-30

  DOI: https://doi.org/10.7903/cmr.20349

• Service Quality Index: A Study on Malaysian Banks

  Khong Kok Wei

  2009-06-18

  DOI: https://doi.org/10.7903/cmr.1179

• The Impact of Human Resource Management Practices on Marketing Executive Turnover of Leasing Companies in Sri Lanka

  Ruwan Abeysekera

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.94

• Am I an Online Shopper After All? A Paradox on Definition of e-Commerce from the Consumers’ Perspective

  Chun-An Chen, Jui-Chin Jiang

  2009-09-15

  DOI: https://doi.org/10.7903/cmr.1165

• The Use of Secondary Data in Unveiling the Potential of Ethnic Markets

  Alvin M. Chan, Farid Ahmed

  31-42

  2006-03-16

  DOI: https://doi.org/10.7903/cmr.77

• IT—Enabled Supply Chain Management

  Jari Salo, Heikki Karjaluoto

  17-30

  2006-03-16

  DOI: https://doi.org/10.7903/cmr.76

• Inter-Firm Relationships in the Telecommunications Industry: Characteristics and Typology

  Noriaki Shiraishi, Junichi Iijima

  2009-12-27

  DOI: https://doi.org/10.7903/cmr.2608

• An Empirical Study on the Success Factors of Supplier-Distributor Relationships

  Eric Ng

  2012-09-26

  DOI: https://doi.org/10.7903/cmr.11050

• Strategic Alliance, Information and Communication Technology, and Customer-Related Performance: The Role of Industry Characteristics

  Lanita Winata, Lokman Mia, Christian Langmann

  2016-10-09

  DOI: https://doi.org/10.7903/cmr.14385