Search

Search Results

• Designing Instagram Advertisement Content What Design Elements Influence Customer Attitude and Purchase Behavior?

  Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan

  1-26

  2023-03-04

  DOI: https://doi.org/10.7903/cmr.23023

• Virtualization of Marketing

  Grzegorz Mazurek

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11153

• Crowdsourcing and Its Application in Marketing Activities

  Paul Whitla

  2009-02-25

  DOI: https://doi.org/10.7903/cmr.1145

• Review and Prospect of Relationship Marketing: A Citation Analysis

  Dong-Jenn Yang, Jay M. Wu

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.371

• Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect

  Nalin Abeysekera, J.A.S.K. Jayakody

  2011-09-25

  DOI: https://doi.org/10.7903/cmr.3602

• Building Satisfaction Scale Model of Consumer Experience in Residential Refurbishmnet Behaviors

  Ching-Yu Lien

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11299

• Does Style of Thinking Make Differences in Consumer Judgments on Brand Extensions?

  Shin-Shin Chang

  2014-06-30

  DOI: https://doi.org/10.7903/cmr.12002

• Understanding Young Consumer Perceptions on Credit Card Usage: Implications for Responsible Consumption

  Weng Marc Lim, Woo Kan Ng, Jin How Chin, Alexander Wei-Xiang Boo

  2014-10-16

  DOI: https://doi.org/10.7903/cmr.11657

• IT—Enabled Supply Chain Management

  Jari Salo, Heikki Karjaluoto

  17-30

  2006-03-16

  DOI: https://doi.org/10.7903/cmr.76

• The Importance of Intellectual Capital Management in the Knowledge-based Economy

  Noradiva Hamzah, Mohd Nazari Ismail

  2008-10-01

  DOI: https://doi.org/10.7903/cmr.1045

• Antecedents of Conspicuous Consumption in Decision-Making Process Using AHP

  Sanjay Sarathy

  2018-03-19

  DOI: https://doi.org/10.7903/cmr.17937

• Exploring The Social Marketing Impacts of Virtual Brand Community Engagement

  I Ping Chiang, Shou En Tu, Ling Hui Wang

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18086

• Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

  Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay

  229-254

  2020-12-31

  DOI: https://doi.org/10.7903/cmr.20645

• Effect of Workplace Spirituality on Perceived Organizational Support and Job Performance among University Administrative Employees

  Chiyem Lucky Nwanzu, Sunday Samson Babalola

  127-155

  2021-06-30

  DOI: https://doi.org/10.7903/cmr.20349

• Influential Factors of VoIP Adoption of Top 500 Export-import Enterprises in Taiwan

  Chun-Hsiung Liao, Po-Shing Tseng

  2010-05-01

  DOI: https://doi.org/10.7903/cmr.1135

• Linking Emotional Connections to Gastronomic Experience and Happiness

  Paula Rodrigues, Ana Sousa, Ana Pinto Borges

  61-92

  2026-04-19

  DOI: https://doi.org/10.7903/cmr.23701

• The Use of Secondary Data in Unveiling the Potential of Ethnic Markets

  Alvin M. Chan, Farid Ahmed

  31-42

  2006-03-16

  DOI: https://doi.org/10.7903/cmr.77

• Effects of Perceived Risk, Message Types, and Reading Motives on the Acceptance and Transmission of Electronic Word-of-Mouth Communication

  Li-Shia Huang, Yu-Jen Chou, I-Ting Lan

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.93

• Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers

  Passent Ibrahim Tantawi, Nicholas Jackson O’Shaughnessy, Khaled AbdelRahman Gad, Mohamed Abdel Salam Ragheb

  2009-02-25

  DOI: https://doi.org/10.7903/cmr.1149

• Why Do Not We Use Password Managers? A Study on the Intention to Use Password Managers

  Ramakrishna Ayyagari, Jaejoo Lim, Olger Hoxha

  227-245

  2019-12-31

  DOI: https://doi.org/10.7903/cmr.19394

• Pricing Digital Products and Services in Electronic Commerce

  Ying Sai

  2010-11-22

  DOI: https://doi.org/10.7903/cmr.18

• The Chinese E-Commerce Search Advertising Business: A Case Study of Taobao

  Joseph Richards, Min Li

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18285

• The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles

  Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, Hung-Chun Lai

  2018-03-30

  DOI: https://doi.org/10.7903/cmr.18017

• Enhancing the Competitiveness of Thai Fruit Exports: An Empirical Study in China

  Chaipong Pongpanich, Pikun Phitya-Isarakul

  2008-04-09

  DOI: https://doi.org/10.7903/cmr.708

• Foreign Languages Used in Taiwan TV Commercial Ads: Contents Analysis

  Li-Chuan Wang, Fang-Ping Chen

  43-56

  2006-05-22

  DOI: https://doi.org/10.7903/cmr.78