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• Inter-Firm Relationships in the Telecommunications Industry: Characteristics and Typology

  Noriaki Shiraishi, Junichi Iijima

  2009-12-27

  DOI: https://doi.org/10.7903/cmr.2608

• An Empirical Study on the Success Factors of Supplier-Distributor Relationships

  Eric Ng

  2012-09-26

  DOI: https://doi.org/10.7903/cmr.11050

• Service Quality Index: A Study on Malaysian Banks

  Khong Kok Wei

  2009-06-18

  DOI: https://doi.org/10.7903/cmr.1179

• A Systematic Review of Social Media Marketing in Luxury: Revealing Themes in Attributes, Segmentation, Content, and Influencers

  Lokweetpun Suprawan, Wanny Oentoro

  179-211

  2026-08-02

  DOI: https://doi.org/10.7903/cmr.24227

• Adoption of Mobile Banking Applications: Effects of Short-Term Thinking Mindset and Serial Mediation of Perceived Risk, Usefulness, and Trust

  Boonlert Watjatrakul

  129-150

  2026-07-14

  DOI: https://doi.org/10.7903/cmr.24212

• Strategic Alliance, Information and Communication Technology, and Customer-Related Performance: The Role of Industry Characteristics

  Lanita Winata, Lokman Mia, Christian Langmann

  2016-10-09

  DOI: https://doi.org/10.7903/cmr.14385

• The Effect of Social Media Marketing and Customer Relationships in Creating Customer Response

  Angga Febrian

  151-178

  2026-07-14

  DOI: https://doi.org/10.7903/cmr.24014

• Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

  Yu-Ping Chiu, SHU-CHEN CHANG

  35-54

  2020-03-28

  DOI: https://doi.org/10.7903/cmr.19393

• The Relationship between Corporate Social Responsibility and Employer Attractiveness in Egypt: The Moderating Effect of the Individual’s Income

  Nayera Ahmed Fouad Ibrahim

  2017-08-08

  DOI: https://doi.org/10.7903/cmr.17430

• Systemic Analysis for Inter-Relation of Identified Critical Success Factors in Enterprise Systems Projects

  Vineet Kansal

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.746

• Valuation of Inter-firm Relationships in the Telecommunications Industry: Typology and Market Responses

  Noriaki Shiraishi, Junichi Iijima

  2010-11-22

  DOI: https://doi.org/10.7903/cmr.2616

• Using the Fuzzy Delphi Method to Apply a Model of Knowledge Transfer through International Strategic Alliances in Up-Stream Oil and Gas Sectors

  Salman Kimiagari, Samira Keivanpour, Md Samim Al-Azad, Muhammad Mohiuddin

  2015-12-30

  DOI: https://doi.org/10.7903/cmr.13183

• Transformative Paths to Economic Growth Through Circular Supply Chain Enablers and Environmental Initiatives - A Structural Equation Modeling Perspective

  Fatima Zahra Fatih, Sadia Abbassy, Fajar B. Hirawan

  99-125

  2025-12-20

  DOI: https://doi.org/10.7903/cmr.24033

• Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies

  Mai Ngoc Khuong

  2013-06-30

  DOI: https://doi.org/10.7903/cmr.11065

• Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels

  Yu-Ting Huang; Tzong-Ru (Jiun-Shen) Lee; Yi-Jyun Jiang

  55-75

  2020-04-07

  DOI: https://doi.org/10.7903/cmr.19552

• In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

  Chandana Rathnasiri Hewege, Liyanage Chamila Roshani Perera

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.9978

• Am I an Online Shopper After All? A Paradox on Definition of e-Commerce from the Consumers’ Perspective

  Chun-An Chen, Jui-Chin Jiang

  2009-09-15

  DOI: https://doi.org/10.7903/cmr.1165

• The Implications of Facebook Marketing for Organizations

  Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.9710

• How Cause Related Marketing Influence Customer Value in Banking Industry?

  Hong-Sheng Chang, Tser-Yieth Chen, Chien-Ming Tseng

  2009-12-27

  DOI: https://doi.org/10.7903/cmr.726

• Do Consumers Trust Mobile Service Advertising?

  Robert Davis, Laszlo Sajtos, Ahsan Ali Chaudhri

  2011-12-01

  DOI: https://doi.org/10.7903/cmr.9696

• Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

  Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11047

• Invisible Knowledge Network of International Marketing Studies: Theory and Evidence

  Tang Ting Wang, Yuan-Duen Lee, Yen-Der McLee

  2011-06-17

  DOI: https://doi.org/10.7903/cmr.2240

• The Impact of Human Resource Management Practices on Marketing Executive Turnover of Leasing Companies in Sri Lanka

  Ruwan Abeysekera

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.94

• Development Trends and Strategy Planning in Big Data Industry

  Wei Hsiu Weng, Woo Tsong Lin

  2014-09-07

  DOI: https://doi.org/10.7903/cmr.12288

• A Study of the Relationship among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

  Yi-Ching Tsai*, Hui-Chen Chang, Kung-Chung Ho

  2015-03-23

  DOI: https://doi.org/10.7903/cmr.12970