Lau, Mei Mei, The Hong Kong Polytechnic University, Hong Kong
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Contemporary Management Research Vol. 9 No. 3 (2013) - Marketing
Measuring Service Quality in the Banking Industry: A Hong Kong Based Study
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Contemporary Management Research Vol. 12 No. 2 (2016) - Marketing
Examining the Factors Influencing Purchase Intention of Smartphones in Hong Kong
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Contemporary Management Research Vol. 11 No. 4 (2015) - Marketing
Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth
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