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• Determinants of Digital Transformation in the Organization: Empirical Evidence from the Vietnam Banking Sector

  Trang Le, Duy Bui; Anh Pham

  247-297

  2026-08-02

  DOI: https://doi.org/10.7903/cmr.24492

• Brand Avoidance: Scale Development and Validation

  Ajay Chandel , Rohail Hassan, Punam Mishra, Anurag Pahuja

  213-246

  2026-08-02

  DOI: https://doi.org/10.7903/cmr.24295

• A Systematic Review of Social Media Marketing in Luxury: Revealing Themes in Attributes, Segmentation, Content, and Influencers

  Lokweetpun Suprawan, Wanny Oentoro

  179-211

  2026-08-02

  DOI: https://doi.org/10.7903/cmr.24227