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• Building Satisfaction Scale Model of Consumer Experience in Residential Refurbishmnet Behaviors

  Ching-Yu Lien

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11299

• Analyzing the Intention to Purchase Proton Automobiles: Preliminary Findings

  Uchenna Cyril Eze, Kwan Pay Yee, Fenella Wamala

  2012-12-10

  DOI: https://doi.org/10.7903/cmr.11296

• The Relationship between Drivers and Their Impact on Relationship Value

  Hui-Chen Chang, Lin-Ju Cheng, Yen-Tsung Shih

  2013-06-30

  DOI: https://doi.org/10.7903/cmr.11088

• The Effects of Relationship-Destroying Factors on Customer Relationships: Relationship Recovery as the Moderator

  Hui-Chen Chang, Yi-Ching Tsai, Sheng-Yuan Hsu

  2013-12-09

  DOI: https://doi.org/10.7903/cmr.11261

• The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review

  Viet-Dung Trinh, Ian Phau

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11156

• Tourists’ Perceptions of Group Package Tour Relative Parties’ Questionable Tour-Related Behaviors

  Cheng-Ling Tai

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11155

• The Impact of Sponsorship Awareness in Low Involvement Settings

  Frances M Woodside, Jane Summers

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11154

• Virtualization of Marketing

  Grzegorz Mazurek

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11153

• Service Quality as Moderator in the Relationship between Experience and Value

  Kwok See Ying, Ahmad Jusoh, Zainab Khalifah

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11152

• User-Generated Brands and Social Media: Couchsurfing and AirBnb

  Natalia Yannopoulou, Mona Moufahim, Xuemei Bian

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11116

• The Influence of Internet-Based Customer Relationship Management on Customer Loyalty

  Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau

  2013-12-18

  DOI: https://doi.org/10.7903/cmr.11095

• Mothers’ Perceived Vulnerability, Perceived Threat, and Intention to Administer Preventive Medication to Their Children

  Phuong Nguyen

  2013-12-12

  DOI: https://doi.org/10.7903/cmr.11093

• Relationships among Brand Experience, Brand Personality, And Customer Experiential Value

  Ching-Jui Keng, Van- Dat Tran, Tuyet Mai Le Thi

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11086

• Calculation and Visualization of Dynamic Price Elasticities

  Hirokazu Tajima

  2013-12-09

  DOI: https://doi.org/10.7903/cmr.11071

• SEM Approach to Teen Influence in Family Decision Making

  Anupriya Kaur, Yajulu Medury

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11080

• Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances

  Rajiv Mehta, Takao Ito, Jolanta Mazur, Rolph E. Anderson

  2013-12-05

  DOI: https://doi.org/10.7903/cmr.11072

• Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies

  Mai Ngoc Khuong

  2013-06-30

  DOI: https://doi.org/10.7903/cmr.11065

• Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry

  Ivan Russo, Ilenia Confente, Ayman Omar

  2013-05-20

  DOI: https://doi.org/10.7903/cmr.11063

• Measuring Service Quality in the Banking Industry: A Hong Kong Based Study

  Mei Mei Lau, Ronnie Cheung, Aris Y. C. Lam, Yuen Ting Chu

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.11060

• An Empirical Study on the Success Factors of Supplier-Distributor Relationships

  Eric Ng

  2012-09-26

  DOI: https://doi.org/10.7903/cmr.11050

• Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value?

  Chun-Qing Li, Weverbergh Marcel, Ting Gao

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11049

• Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia

  Zorah Abu Kassim, Irma Yazreen Md Yusoff, Ngui Lee Fong

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11048

• Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

  Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11047

• Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers

  Mohd Haniff Jedin, Norsafinas Md. Saad

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11046

• The Effect of Priming on the Effectiveness of Threat Appeals

  Birgit Wauters, Malaika Brengman

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11036