Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers

Authors

  • Passent Ibrahim Tantawi Brunel University-London
  • Nicholas Jackson O’Shaughnessy Queen Mary, University of London, School of Business and Management, Mile End Road E1 4NS, London
  • Khaled AbdelRahman Gad Arab Academy for Science and Technology and Maritime Transport, Cairo
  • Mohamed Abdel Salam Ragheb Arab Academy for Science, Technology and Maritime Transport, P.O.Box: 1029 Alexandria

DOI:

https://doi.org/10.7903/cmr.1149

Abstract

ABSTRACT The last three decades have seen a progressive increase in worldwide environmental consciousness due to rising evidence of environmental problems. Environmental protection is increasingly becoming a necessity and part of a bigger agenda in the urbanising world of developing countries. Given the increasing deterioration of the environment, Egypt as in most developing countries should prevent pollution and preserve its natural resources. Egyptian consumers are just at the stage of green awakening. The Egyptian government and companies should respond to the green challenge by knowing whether or not Egyptian citizens are concerned about green issues. Environmental attitudes constitute a significant part of environmental consciousness. Therefore, this paper empirically investigates the attitude of Egyptian consumers towards the environment in general. A survey was developed and administered across Egypt. A total of 122 Egyptian consumers responded and completed the questionnaire. Results contradict the traditional wisdom that environmental concern is a luxury afforded by only the wealthy and shed a light upon the possibility of going green in Egypt. This will help the Egyptian government better understand consumers' level of concern about the environment, develop effective environmental policies required to achieve sustainability and reinforce green purchase through legislation. Moreover, companies will have insight about how to profile green consumers in Egypt, and better develop green marketing messages that will functionally and emotionally appeal to their target customers. Keywords: Pro-environmental Attitude, Green Marketing, Environmental Consciousness

Author Biographies

Passent Ibrahim Tantawi, Brunel University-London

Brunel University, Business School, UB8 3PH, London, UK Ph.D. student Arab Academy for Science and Technology and Maritime Transport, College of Management and Technology, Marketing and International Business Department, Alexandria, Egypt Lecturer of Marketing

Nicholas Jackson O’Shaughnessy, Queen Mary, University of London, School of Business and Management, Mile End Road E1 4NS, London

Queen Mary, University of London, School of Business and Management, Mile End Road E1 4NS, London, UK Professor of Marketing and Communication

Khaled AbdelRahman Gad, Arab Academy for Science and Technology and Maritime Transport, Cairo

Arab Academy for Science and Technology and Maritime Transport, College of Management and Technology, Cairo, Egypt, Chairman of Business Administration Department

Mohamed Abdel Salam Ragheb, Arab Academy for Science, Technology and Maritime Transport, P.O.Box: 1029 Alexandria

Arab Academy for Science and Technology and Maritime Transport, College of Management and Technology, Alexandria, Egypt Finance and Accounting Department, Doctor of operations research

Downloads

Published

2009-02-25

How to Cite

Tantawi, P. I., O’Shaughnessy, N. J., Gad, K. A., & Ragheb, M. A. S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. Contemporary Management Research, 5(1). https://doi.org/10.7903/cmr.1149

Issue

Section

Marketing