Invisible Knowledge Network of International Marketing Studies: Theory and Evidence

Abstract

This paper aims to explore the theoretical essentials of knowledge production of international marketing studies, from a dataset of 584 journal articles. A computer-aided co-citation network analysis of 21,828 citations that have been meticulously voted by over than ten-thousands of authors traces the historical timeline of the development paths and paradigms shift of international marketing studies. Using network analysis, we mapped the co-citation network and analyzed the top authors from 1997 to 2006. This could function as a concise reading list for Ph.D. students and assist them by economically providing material that acts as a roadmap for preparation for exams and assists in research work. Further, it could guide students in deciding their future research streams. Keywords: International Marketing, Network of Knowledge, Co-citation Analysis