Vol. 11 No. 1 (2015)

Published: 2015-02-12

  • Customer-Based Brand Equity: The Evidence from China

    Alex Y.-S. Lin, Yu-Ting Huang, Meng-Kai Lin
    DOI: https://doi.org/10.7903/cmr.14153

  • Does Money for Grocery Expenditure Sway Italian Consumers’ Motivational Values in Predicting Attitude towards Eco-Sustainable Food Products?

    Marco Vassallo, Anna Saba
    DOI: https://doi.org/10.7903/cmr.13840

  • The Role of "Tone at The Top" and Knowledge of Fraud on Auditors’ Professional Skeptical Behavior

    Suzy Noviyanti, Lanita Winata
    DOI: https://doi.org/10.7903/cmr.12239

  • Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals

    Yao-Kuei Lee, Tsai-Lung Liu, Fang-Tsen Chung, Hsiao-Hui Ho
    DOI: https://doi.org/10.7903/cmr.13791

  • The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information

    Sydney Chinchanachokchai, Hayden Noel
    DOI: https://doi.org/10.7903/cmr.13853