Vol. 14 No. 2 (2018)

Published: 2018-06-28
  • The Chinese E-Commerce Search Advertising Business: A Case Study of Taobao

    Joseph Richards, Min Li
    DOI: https://doi.org/10.7903/cmr.18285
  • Exploring The Social Marketing Impacts of Virtual Brand Community Engagement

    I Ping Chiang, Shou En Tu, Ling Hui Wang
    DOI: https://doi.org/10.7903/cmr.18086