Vol. 7 No. 4 (2011)

Published: 2011-12-01
  • Do Consumers Trust Mobile Service Advertising?

    Robert Davis, Laszlo Sajtos, Ahsan Ali Chaudhri
    DOI: https://doi.org/10.7903/cmr.9696
  • Product Adaptation Strategy and Export Performance: The Impacts of the Internal Firm Characteristics and Business Segment

    Imed Zaiem, Afef Ben Youssef Zghidi
    DOI: https://doi.org/10.7903/cmr.9697
  • Effects of Word of Mouth Communication and Perceived Quality on Decision Making Moderated by Gender: Jakarta Blackberry Smartphone Consumer’s Perspective

    Pantri Heriyati, Teguh Pratomo Siek
    DOI: https://doi.org/10.7903/cmr.9698
  • Using an Efficient New Gene for Genetic Algorithm to Solve the Multi-buyer Joint Replenishment Problem

    Chun Wei R.Lin, Hsian Jong Hsiau
    DOI: https://doi.org/10.7903/cmr.2842