Vol. 8 No. 2 (2012)

Published: 2012-06-30

  • Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers

    Mohd Haniff Jedin, Norsafinas Md. Saad
    DOI: https://doi.org/10.7903/cmr.11046

  • Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

    Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa
    DOI: https://doi.org/10.7903/cmr.11047

  • Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia

    Zorah Abu Kassim, Irma Yazreen Md Yusoff, Ngui Lee Fong
    DOI: https://doi.org/10.7903/cmr.11048

  • Does A Long-Term and Active Customer of A Current Savings Account Have A High Lifetime Value?

    Chun-Qing Li, Weverbergh Marcel, Ting Gao
    DOI: https://doi.org/10.7903/cmr.11049

  • An Empirical Study on the Success Factors of Supplier-Distributor Relationships

    Eric Ng
    DOI: https://doi.org/10.7903/cmr.11050