Vol. 8 No. 3 (2012)

Published: 2012-09-30

  • Service Quality as Moderator in the Relationship between Experience and Value

    Kwok See Ying, Ahmad Jusoh, Zainab Khalifah
    DOI: https://doi.org/10.7903/cmr.11152

  • Virtualization of Marketing

    Grzegorz Mazurek
    DOI: https://doi.org/10.7903/cmr.11153

  • The Impact of Sponsorship Awareness in Low Involvement Settings

    Frances M Woodside, Jane Summers
    DOI: https://doi.org/10.7903/cmr.11154

  • Tourists’ Perceptions of Group Package Tour Relative Parties’ Questionable Tour-Related Behaviors

    Cheng-Ling Tai
    DOI: https://doi.org/10.7903/cmr.11155

  • The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review

    Viet-Dung Trinh, Ian Phau
    DOI: https://doi.org/10.7903/cmr.11156