Vol. 8 No. 3 (2012)

Published: 2012-09-30

Service Quality as Moderator in the Relationship between Experience and Value

Kwok See Ying, Ahmad Jusoh, Zainab Khalifah
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Virtualization of Marketing

Grzegorz Mazurek
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The Impact of Sponsorship Awareness in Low Involvement Settings

Frances M Woodside, Jane Summers
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Tourists’ Perceptions of Group Package Tour Relative Parties’ Questionable Tour-Related Behaviors

Cheng-Ling Tai
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The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review

Viet-Dung Trinh, Ian Phau
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