Keng, Ching-Jui, National Taipei University of Technology, Taiwan

• Contemporary Management Research Vol. 9 No. 3 (2013) - Marketing
  Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
  Abstract  PDF
• Contemporary Management Research Vol. 14 No. 4 (2018) - Marketing
  The Brand Authenticity Scale: Development and Validation
  Abstract  PDF  DOCX