Chen, Hsiang, National Taipei University, Taiwan

• Contemporary Management Research Vol. 15 No. 1 (2019) - Marketing
  Do Visual and Haptic Cues Affect Taste?
  Abstract  doc  pdf
• Contemporary Management Research Vol. 13 No. 2 (2017) - Marketing
  Using Big Data and Text Analytics to Understand How Customer Experiences Posted on Yelp.com Impact the Hospitality Industry
  Abstract  PDF  Cover Letter