Moreira, Jacinta, Polytechnic Institute of Leiria

• Contemporary Management Research Vol. 8 No. 2 (2012) - Marketing
  Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms
  Abstract  PDF
• Contemporary Management Research Vol. 10 No. 3 (2014) - Marketing
  Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms
  Abstract  PDF