Search

Search Results

• Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences

  I Ping Chiang, Shih Hui Lo, Ling-Hui Wang

  2018-03-30

  DOI: https://doi.org/10.7903/cmr.17673

• Exploring and Clustering the Influence of Social Media Influencers

  Chih-Chien Wang, Prof., Shu-Chen Chang, Dr., Chi Heng Lu

  25-45

  2024-09-29

  DOI: https://doi.org/10.7903/cmr.23537

• Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

  Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay

  229-254

  2020-12-31

  DOI: https://doi.org/10.7903/cmr.20645

• Investigating Female Costumer’s Impulse Buying in Facebook B2C Social Commerce: An Experimental Study

  Jengchung Victor Chen, Waranuch Chotimapruek, Quang-An Ha, Andree E. Widjaja

  65-96

  2021-08-03

  DOI: https://doi.org/10.7903/cmr.20448

• Entrepreneurial Experience, Support for Community and Family Firm Performance: A Cross-Study of Product and Service-based Family Businesses

  Josiane Fahed Sreih, Guy Assaker, Rob Hallak

  467-496

  2016-12-31

  DOI: https://doi.org/10.7903/cmr.15360

• Social Media Presence and Organizational Performance: An Empirical Study on Companies’ Presence on Twitter

  Nivo Ravaonorohanta, Michel Sayumwe

  123-144

  2020-07-31

  DOI: https://doi.org/10.7903/cmr.20095

• Positive Relationships between Service Performance and Social Media Use in Internet Retailing Does Information Symmetry Matter?

  Yun Kyung Cho, Cynthia L Sutton, Nazim Taskin

  207-233

  2023-10-10

  DOI: https://doi.org/10.7903/cmr.22963

• Effects of the Upward Influence Strategies on the Communication Media Selection

  Namjae Cho, Kiho Park, Che-Jen Su

  2008-06-24

  DOI: https://doi.org/10.7903/cmr.517

• From Consumer's Attitude towards Online Purchase Decision: Influence of Friends and Reference Groups

  PATRICIA PILAR ZIRENA-BEJARANO, ELBIA MYREYLE CHAVEZ ZIRENA

  1-24

  2024-09-29

  DOI: https://doi.org/10.7903/cmr.23109

• An Analysis of the Controlling Function of National Culture in Product Choice Preferences of Japanese Consumers

  L. Chamila Roshani Perera, Chandana Rathnasiri Hewege

  2007-09-27

  DOI: https://doi.org/10.7903/cmr.46

• Application of Consumer-to-Community-to-Business (C2C2B) Model in Luxury Marketing

  Chih-Yung Wang, Tzong-Ru (Jiun-Shen) Lee, Yong Shun Lin, Zih-Ting Lin

  1-25

  2026-04-19

  DOI: https://doi.org/10.7903/cmr.24602

• The Effect of Priming on the Effectiveness of Threat Appeals

  Birgit Wauters, Malaika Brengman

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11036

• Personnel Management in NGOs of Bangladesh

  Mizanur Rahman Khondaker, Maksuda Sultana

  2012-11-22

  DOI: https://doi.org/10.7903/cmr.6417

• Product Adaptation Strategy and Export Performance: The Impacts of the Internal Firm Characteristics and Business Segment

  Imed Zaiem, Afef Ben Youssef Zghidi

  2011-12-01

  DOI: https://doi.org/10.7903/cmr.9697

• The Relationship among Social Capital, Entrepreneurial Orientation, Organizational Resources and Entrepreneurial Performance for New Ventures

  Cheng-Nan Chen, Lun-Chung Tzeng, Wei-Ming Ou, Kai-Ti Chang

  2007-12-18

  DOI: https://doi.org/10.7903/cmr.90

• New Product Development Processes in The Australian FMCG Industry

  Douglas Davis, John Chelliah, Sam Minter

  2014-03-30

  DOI: https://doi.org/10.7903/cmr.11739

• Influence Factors of People Purchasing on Social Commerce Sites

  I Ping Chiang, Kai Chieh Lin, Chih Hui Huang, Wan-Ling Yang

  69-87

  2019-10-26

  DOI: https://doi.org/10.7903/cmr.18575

• Examining the Impact of Influencer Attributes on Consumer Trust and Purchase Intention: A PLS Path Modeling Approach

  Abdelmounaim Kerkri, Mohamed Amine Madani, Dani Mohamed, Yahya Mdarhri

  127-159

  2025-12-20

  DOI: https://doi.org/10.7903/cmr.23860

• Designing Instagram Advertisement Content What Design Elements Influence Customer Attitude and Purchase Behavior?

  Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan

  1-26

  2023-03-04

  DOI: https://doi.org/10.7903/cmr.23023

• Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

  Chiehwen Ed Hsu, Yeshwant S. Raj, Bob Sandy

  157-188

  2021-08-10

  DOI: https://doi.org/10.7903/cmr.20647

• User-Generated Brands and Social Media: Couchsurfing and AirBnb

  Natalia Yannopoulou, Mona Moufahim, Xuemei Bian

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.11116

• A Conceptual Framework for Developing Student Recruitment Agents Management System using the Balanced Scorecard

  Keling Stevenson Boniface Anchech, Anbalagan Krishnan

  2008-06-24

  DOI: https://doi.org/10.7903/cmr.75

• Breaking Mirror for the Customers: The Demand-Side Contingencies of the Mirroring Hypothesis

  Ezekiel M Leo

  35-65

  2022-03-31

  DOI: https://doi.org/10.7903/cmr.22010

• Exploring The Social Marketing Impacts of Virtual Brand Community Engagement

  I Ping Chiang, Shou En Tu, Ling Hui Wang

  2018-06-30

  DOI: https://doi.org/10.7903/cmr.18086

• Digital Marketing A Scientometric Review

  Khairul Hafezad Abdullah, Rometdo Muzawi, Novri Gazali, Fadzli Shah Abd Aziz, Associate Prof.

  55-79

  2023-09-02

  DOI: https://doi.org/10.7903/cmr.22344