The Implications of Facebook Marketing for Organizations

Abstract

With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified. Keywords: Facebook, Social Media, Marketing, Organizations, Word-of-Mouth To cite this document: Rooma Roshnee Ramsaran-Fowdar and Sooraj Fowdar, "Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry", Contemporary Management Research, Vol.9, No.1, pp.73-84, 2013. Permanent link to this document http://dx.doi.org/10.7903/cmr.9710