Vol. 9 No. 1 (2013)

Published: 2013-03-31

  • Why Green Products Remain Unfavorable Despite Being Labelled Environmentally-Friendly?

    Weng Marc Lim, Ding Hooi Ting, Woo Kan Ng, Jin How Chin, Wei-Xiang Alexander Boo
    DOI: https://doi.org/10.7903/cmr.10209

  • The Implications of Facebook Marketing for Organizations

    Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar
    DOI: https://doi.org/10.7903/cmr.9710

  • The Effect of Priming on the Effectiveness of Threat Appeals

    Birgit Wauters, Malaika Brengman
    DOI: https://doi.org/10.7903/cmr.11036

  • Understanding the Value Drivers for Intermediaries: An Exploratory Study in the Heating Industry

    Ivan Russo, Ilenia Confente, Ayman Omar
    DOI: https://doi.org/10.7903/cmr.11063

  • User-Generated Brands and Social Media: Couchsurfing and AirBnb

    Natalia Yannopoulou, Mona Moufahim, Xuemei Bian
    DOI: https://doi.org/10.7903/cmr.11116

  • Corporate Governance Rating System in Taiwan with Multi-Criteria Decision Making Methods

    Hsin An Su, Chin Hsien Hsieh, Chih Yang Chang, Feng Yi Lin
    DOI: https://doi.org/10.7903/cmr.5510