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Vol 16 No 4 (2020)
Published:
2020-12-31
Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type
Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay
229-254
doc
pdf
Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research
Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran
255-278
docx
pdf
Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches
Thomas Martin Key, Thomas N Duening
279-300
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pdf
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