Vol. 16 No. 4 (2020)

Published: 2020-12-31

  • Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

    Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay
    229-254
    DOI: https://doi.org/10.7903/cmr.20645

  • Five Common Mistakes for Using Partial Least Squares Path Modeling (PLS-PM) in Management Research

    Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran
    255-278
    DOI: https://doi.org/10.7903/cmr.20247

  • Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches

    Thomas Martin Key, Thomas N Duening
    279-300
    DOI: https://doi.org/10.7903/cmr.19684