Chiang, I Ping, National Taipei University, Taiwan

• Contemporary Management Research Vol. 13 No. 3 (2017) - Marketing
  Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences
  Abstract  PDF
• Contemporary Management Research Vol. 14 No. 2 (2018) - Marketing
  Exploring The Social Marketing Impacts of Virtual Brand Community Engagement
  Abstract  PDF
• Contemporary Management Research Vol. 14 No. 3 (2018) - Marketing
  Measuring the Effects of Online-To-Offline Marketing
  Abstract  PDF  docx
• Contemporary Management Research Vol. 17 No. 1 (2021) - Marketing
  Exploring the Impacts of Sharing Economy Drivers on Consumers’ Usage Intention
  Abstract  docx  pdf