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Found 204 items.
Digital Marketing
A Scientometric Review
Khairul Hafezad Abdullah, Rometdo Muzawi, Novri Gazali, Fadzli Shah Abd Aziz, Associate Prof.
55-79
2023-09-02
Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers
Mohd Haniff Jedin, Norsafinas Md. Saad
2012-09-25
The Implications of Facebook Marketing for Organizations
Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar
2013-03-31
Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels
Yu-Ting Huang; Tzong-Ru (Jiun-Shen) Lee; Yi-Jyun Jiang
55-75
2020-04-07
Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products
Alireza Sheikh, Mahdi Mirzaei, Bahareh Ahmadinejad
153-174
2023-10-10
How Cause Related Marketing Influence Customer Value in Banking Industry?
Hong-Sheng Chang, Tser-Yieth Chen, Chien-Ming Tseng
2009-12-27
Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect
Nalin Abeysekera, J.A.S.K. Jayakody
2011-09-25
Designing Instagram Advertisement Content
What Design Elements Influence Customer Attitude and Purchase Behavior?
Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan
1-26
2023-03-04
Virtualization of Marketing
Grzegorz Mazurek
2012-10-24
Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms
Jacinta Moreira, Maria José Aguilar Madeira Silva
2014-09-10
The Use of Secondary Data in Unveiling the Potential of Ethnic Markets
Alvin M. Chan, Farid Ahmed
31-42
2006-03-16
In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology
Chandana Rathnasiri Hewege, Liyanage Chamila Roshani Perera
2013-09-30
Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms
Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa
2012-09-25
Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies
Mai Ngoc Khuong
2013-06-30
The Influence of Internet-Based Customer Relationship Management on Customer Loyalty
Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau
2013-12-18
Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises
Suku Sukunesan, Christopher Selvarajah, Zelda Mellstrom
77-121
2020-07-17
Product Adaptation Strategy and Export Performance: The Impacts of the Internal Firm Characteristics and Business Segment
Imed Zaiem, Afef Ben Youssef Zghidi
2011-12-01
Measuring the Effects of Online-To-Offline Marketing
I Ping Chiang, Chia yi Lin, Chih Hui Huang
167-189
2018-09-02
Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type
Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay
229-254
2020-12-31
The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles
Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, Hung-Chun Lai
2018-03-30
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