Vol. 16 No. 1 (2020)

Published: 2020-03-28

Connecting Social Capital, Cognitive Bias, and Entrepreneurial Intentions: About Gender Differences

Lin Ju Cheng, Chun Chieh Liao

1-34
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Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

Yu-Ping Chiu, SHU-CHEN CHANG

35-54
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Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels

Yu-Ting Huang; Tzong-Ru (Jiun-Shen) Lee; Yi-Jyun Jiang

55-75
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- doc