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• Digital Marketing A Scientometric Review

  Khairul Hafezad Abdullah, Rometdo Muzawi, Novri Gazali, Fadzli Shah Abd Aziz, Associate Prof.

  55-79

  2023-09-02

  DOI: https://doi.org/10.7903/cmr.22344

• Identifying Effective Mechanisms to Assist the Marketing Integration Process for Malaysian Acquirers

  Mohd Haniff Jedin, Norsafinas Md. Saad

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11046

• The Implications of Facebook Marketing for Organizations

  Rooma Roshnee Ramsaran-Fowdar, Sooraj Fowdar

  2013-03-31

  DOI: https://doi.org/10.7903/cmr.9710

• Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels

  Yu-Ting Huang; Tzong-Ru (Jiun-Shen) Lee; Yi-Jyun Jiang

  55-75

  2020-04-07

  DOI: https://doi.org/10.7903/cmr.19552

• Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

  Alireza Sheikh, Mahdi Mirzaei, Bahareh Ahmadinejad

  153-174

  2023-10-10

  DOI: https://doi.org/10.7903/cmr.22824

• Key Determinants and Consequences of Brand Citizenship Behavior

  Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi

  235-271

  2024-07-14

  DOI: https://doi.org/10.7903/cmr.21486

• How Cause Related Marketing Influence Customer Value in Banking Industry?

  Hong-Sheng Chang, Tser-Yieth Chen, Chien-Ming Tseng

  2009-12-27

  DOI: https://doi.org/10.7903/cmr.726

• Relationship Marketing Perspective on Salespersons’ Transformational Leadership Behavior Effect

  Nalin Abeysekera, J.A.S.K. Jayakody

  2011-09-25

  DOI: https://doi.org/10.7903/cmr.3602

• Virtualization of Marketing

  Grzegorz Mazurek

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11153

• Designing Instagram Advertisement Content What Design Elements Influence Customer Attitude and Purchase Behavior?

  Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan

  1-26

  2023-03-04

  DOI: https://doi.org/10.7903/cmr.23023

• Cooperation between The Consumer and Firms as A Determinant of Marketing Innovation: Empirical Study of Portuguese Firms

  Jacinta Moreira, Maria José Aguilar Madeira Silva

  2014-09-10

  DOI: https://doi.org/10.7903/cmr.12370

• The Use of Secondary Data in Unveiling the Potential of Ethnic Markets

  Alvin M. Chan, Farid Ahmed

  31-42

  2006-03-16

  DOI: https://doi.org/10.7903/cmr.77

• In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology

  Chandana Rathnasiri Hewege, Liyanage Chamila Roshani Perera

  2013-09-30

  DOI: https://doi.org/10.7903/cmr.9978

• Marketing Innovation: Study of Determinants of Innovation in the Design and Packaging of Goods and Services—Application to Portuguese Firms

  Jacinta Moreira, Maria José Silva, Jorge Simoes, Gastao Sousa

  2012-09-25

  DOI: https://doi.org/10.7903/cmr.11047

• Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies

  Mai Ngoc Khuong

  2013-06-30

  DOI: https://doi.org/10.7903/cmr.11065

• The Influence of Internet-Based Customer Relationship Management on Customer Loyalty

  Aris Y. C. Lam, Ronnie Cheung, Mei Mei Lau

  2013-12-18

  DOI: https://doi.org/10.7903/cmr.11095

• Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises

  Suku Sukunesan, Christopher Selvarajah, Zelda Mellstrom

  77-121

  2020-07-17

  DOI: https://doi.org/10.7903/cmr.19811

• Product Adaptation Strategy and Export Performance: The Impacts of the Internal Firm Characteristics and Business Segment

  Imed Zaiem, Afef Ben Youssef Zghidi

  2011-12-01

  DOI: https://doi.org/10.7903/cmr.9697

• Measuring the Effects of Online-To-Offline Marketing

  I Ping Chiang, Chia yi Lin, Chih Hui Huang

  167-189

  2018-09-02

  DOI: https://doi.org/10.7903/cmr.18462

• Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

  Aylin Ecem Gursen, Erdem Ozkan, Zehra Bozbay

  229-254

  2020-12-31

  DOI: https://doi.org/10.7903/cmr.20645

• The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles

  Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, Hung-Chun Lai

  2018-03-30

  DOI: https://doi.org/10.7903/cmr.18017

• Learning of Immigrant Entrepreneurs: Local Tacit Business Knowledge

  Karen Y. Wang, Chanida Kitvorametha, Yue Wang

  2014-03-31

  DOI: https://doi.org/10.7903/cmr.10595

• Positive Relationships between Service Performance and Social Media Use in Internet Retailing Does Information Symmetry Matter?

  Yun Kyung Cho, Cynthia L Sutton, Nazim Taskin

  207-233

  2023-10-10

  DOI: https://doi.org/10.7903/cmr.22963

• Impulse Buying Behavior of Footwear Purchasers: A Structural Model

  Nainan Nawaz, Ghulam Dastgeer, Sadaf Kashif

  93-132

  2023-02-26

  DOI: https://doi.org/10.7903/cmr.21348

• The Impact of Sponsorship Awareness in Low Involvement Settings

  Frances M Woodside, Jane Summers

  2012-10-24

  DOI: https://doi.org/10.7903/cmr.11154