From Conception to Start-Up: Who and What Affect Female Entrepreneurship

  • Ting-Ling Lin National Taipei University
  • Tzu-Ying Lu National Taipei University
  • Mei-Chen Hsieh
  • Heng-Yih Liu Yuan Ze University
Keywords: Start-up, Female entrepreneurship, Content analysis


This study explores the early stages of the female entrepreneurial process from conception to venture start up. Seventy-eight female entrepreneurs’ stories, published on the Flying Goose Program website, were collected and analyzed by content. Engaged in different industries, they are mostly small- and medium-sized enterprises or micro-enterprises in personal service industry. The results describe the women entrepreneur as: middle-aged, married, college degree, with work experience, no management experience, no financial backup, mostly in traditionally personal service industry. In addition to their dreams, interests, and specific skills and knowledge, these women have a desire to solve life problems or assist disadvantaged groups in society. When they have an entrepreneurial idea, they are likely to share it with and receive approval and affirmation from their families—particularly their husbands. Government assistance is a major factor affecting their venture start up decision making. They access related business knowledge from training courses. Practical and policy implications for female entrepreneurship are provided. To cite this document: Ting-Ling Lin, Tzu-Ying Lu, Mei-Chen Hsieh, Heng-Yih Liu, "From Conception to Start-Up: Who and What Affect Female Entrepreneurship", Contemporary Management Research, Vol.14, No.4, pp. 253-276, 2018. Permanent link to this document:

Author Biographies

Ting-Ling Lin, National Taipei University
Dr. Ting-Ling Lin is currently a professor of Department of Business Administration, National Taipei University. She completed her Ph. D. degree at Department of International Business, National Taiwan University. Her research areas include Small and Medium Enterprises (SEMs) Marketing, Competence-based Growth Strategy. Her research papers have been published at Industrial Marketing Management, Entrepreneurship and Regional Development, Journal of Brand Management, Journal of Management, Sun Yat-Sen Management Review, NTU Management Review.
Tzu-Ying Lu, National Taipei University
Dr. Patricia T. Lu is a retired teacher from National Taipei University. Her research interests include marketing and social marketing. Besides her academic interests, she is a director of some organizations. However, throughout her career her primary interests have been in "converting" students to social marketing and marketing strategy planning. Dr. Lu has published around 10 articles.
Mei-Chen Hsieh
Dr. Mei-Chen Hsieh (Corresponding author) works currently in a private company. Her current research interests include SME marketing, international business, strategy. Dr. Hsieh published more than 10 articles.
Heng-Yih Liu, Yuan Ze University
Dr. Heng-Yih Liu is currently assistant professor of Strategy and International Business at the College of Management in Yuan Ze University. His research interests focus on how firms build and sustain competitiveness in various markets, emerging markets in particular. His research topics include competence-based growth strategy, corporate entrepreneurship and venturing investment strategy, among others. He has published articles in international journals, such as Management Decision, Technology Analysis & Strategic Management, Corporate Governance, International Business Research, Asia Pacific Management Review, and Journal of Brand Management.
How to Cite
Lin, T.-L., Lu, T.-Y., Hsieh, M.-C., & Liu, H.-Y. (2018). From Conception to Start-Up: Who and What Affect Female Entrepreneurship. Contemporary Management Research, 14(4), 253-276.
Organization Behavior and Human Resource Management