Vol. 15 No. 2 (2019)

Published: 2019-06-30

Influence Factors of People Purchasing on Social Commerce Sites

I Ping Chiang, Kai Chieh Lin, Chih Hui Huang, Wan-Ling Yang

69-87
- PDF
- docx
DOI: https://doi.org/10.7903/cmr.18575
Moderating Effects of Shopping Values on the Antecedents of Unplanned Purchase Behavior: An Empirical Study of an International Travel Fair

Kuo-Hsien Lu, Chih-Ming Wu

123-144
- pdf
- doc
DOI: https://doi.org/10.7903/cmr.19136

Factors Affecting the Continuance to Share Location on Social Networking Sites: The Influence of Privacy Concern, Trust, Benefit and the Moderating Role of Positive Feedback and Perceived Promotion Innovativeness

Jeng-Chung Chen, Quang-An Ha

89-121
- pdf
- doc
DOI: https://doi.org/10.7903/cmr.19268