Vol. 17 No. 2 (2021)

Published: 2021-06-30

  • Investigating Female Costumer’s Impulse Buying in Facebook B2C Social Commerce: An Experimental Study

    Jengchung Victor Chen, Waranuch Chotimapruek, Quang-An Ha, Andree E. Widjaja
    65-96
    DOI: https://doi.org/10.7903/cmr.20448

  • Analysis of Factors influencing Impulse Buying behavior towards e-tailing sites: An application of S-O-R model

    Md Wasiul Karim, Mohammad Abdul Matin Chowdhury, Md Abdullah Al Masud, Md. Arifuzzaman
    97-126
    DOI: https://doi.org/10.7903/cmr.20457