Vol. 21 No. 1 (2025)

Regular Paper

• The impact of transformational leadership on lean soft practices implementation: evidence from Jordanian service organisations

  Lubna Baqleh, Shaker Aladwan, Tamara Al-Yakoub

  1-25

  • doc
  • pdf

  DOI: https://doi.org/10.7903/cmr.23456

• Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands

  Paula Rodrigues, Ana Sousa, Anna Boechat, Ana Pinto Borges

  27-51

  • doc
  • pdf

  DOI: https://doi.org/10.7903/cmr.23592

• Brand Anthropomorphism: A Bibliometric Analysis

  Phuong Nhi Nguyen Pham, Quang-An Ha, Thanh Trang Bui

  53-98

  • doc
  • pdf

  DOI: https://doi.org/10.7903/cmr.23803