Vol. 21 No. 2 (2025)

Regular Paper

• Transformative Paths to Economic Growth Through Circular Supply Chain Enablers and Environmental Initiatives - A Structural Equation Modeling Perspective

  Fatima Zahra Fatih, Sadia Abbassy, Fajar B. Hirawan

  99-125

  • doc
  • pdf

• Examining the Impact of Influencer Attributes on Consumer Trust and Purchase Intention: A PLS Path Modeling Approach

  Abdelmounaim Kerkri, Mohamed Amine Madani, Dani Mohamed, Yahya Mdarhri

  127-129

  • doc
  • pdf

  DOI: https://doi.org/10.7903/cmr.23860

• Customer Reactions to Emotional Labor: Moderating Role of Human Resource Practices between Emotional Labor and Customer Outcomes

  Samra Tariq , Arsala Marium Khan, Sanan Waheed Khan, Julian Ming-Sung Cheng

  161-197

  • doc
  • pdf

  DOI: https://doi.org/10.7903/cmr.24435