Vol. 18 No. 1 (2022)

Published: 2022-03-31

  • A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach

    Muhammad Hamza Shahab, Ezlika M. Ghazali, PhD, Mozard Mohtar, PhD
    1-33
    DOI: https://doi.org/10.7903/cmr.21583

  • Breaking Mirror for the Customers: The Demand-Side Contingencies of the Mirroring Hypothesis

    Ezekiel M Leo
    35-65
    DOI: https://doi.org/10.7903/cmr.22010

  • Success Factor Priorities for the Succession of Family Firms

    Namjae Cho, Yunseosk Lee, Ji-Hee Kim, Giseob Yu
    67-91
    DOI: https://doi.org/10.7903/cmr.21939