The Roles Directive Leadership and Continuance Commitment in Improving Innovative Behavior For Business Sustainability

Abstract

This research analyzes the roles of directive leadership and continuance commitment on the implementation of innovative work behavior (IWB). The study focuses on companies in the production of medical equipment industry.  Both the direct and indirect effects were examined, with continuance commitment serving as the mediating variable. This study utilized purposive sampling as the sampling technique.  Four hundred eight respondents was 408, classified as employees of the selected companies.  The data analysis employed structural equation modeling (SEM) to demonstrate the direct and indirect effects within the research model. The research findings reveal that both directive leadership and continuance commitment directly and positively influence IWB.  Additionally, there is a positive indirect effect, with directive leadership affecting IWB, mediated by continuance commitment. In conclusion, this research reinforces previous studies' findings, indicating both direct and indirect implications on IWB.  Directive leadership and continuance commitment play vital roles in the implementation of IWB, influencing work activities and business quality. These aspects ensure long-term business sustainability The uniqueness of this research lies in its research object.  Companies in the production of medical equipment industry were selected as the study's focus to analyze the implications of innovative work behavior (IWB) influenced by directive leadership and continuance commitment.  The significance of innovative behavior is crucial for business sustainability.